Table of Contents:
- Why SEO is important?
- What is on-page optimization?
- Keyword research technique.
- Best Plugins for SEO.
- How to do on-page optimization?
1. Why SEO is important?
SEO is a great way for a website to rank in search engines, so that visitors, customers, and readers can easily find your content or website. Suppose you spend a lot of money to build a website, upload good quality products, or write a great blog. But your website is not indexed or ranked in search engines. Then your hard work is useless. There are three types of SEO. These are on-page SEO, off-page SEO, and technical SEO. On-page SEO is fundamental to all SEO. We will describe here How to do on-page optimization.
2. What is on-page optimization?
All that is done into the website or on a webpage to improve the search ranking and to find an article or website according to a keyword in the search results is called on-page SEO. In a nutshell, on-page SEO is the first step of three types of SEO. The specialty of on-page SEO is that everything is done inside the website or webpage.
3. Keyword research technique:
For example, in the USA you want to sell bicycles on your website. You can then take your keyword like this –” Best Bicycle in USA “. You must not take your keywords like” Best Barbecue in the USA”. Then it turns out that, keyword research is an essential first step in on-page SEO. So, at first, we will research keywords and then optimize them by that keyword. Here we are described how to research keywords professionally with some free and premium keyword research tools.
Google Keyword Planner: At first, we can research keywords by Google Keyword Planner. It’s a free but amazing tool for research keywords. Once we use it, we can understand and know the monthly average search volume in a specific area, country, or globally. Besides this, we can also know its competition, YoY (Year Over Year) change and many more. Here we can see many suggested keywords like our researched keywords.
Keyword Golden Ratio:
Keyword Golden Ratio (KGR) is a superb process to index and rank in search engines within a few hours if there are no copyright or technical issues. Doug Cunnington invents this formula at first. See the format below to know KGR (Keyword Golden Ratio). If you apply this formula then your blog or website must rank faster than another process. But one thing to always keep in mind please, a website never ranks overnight. It’s a slow process. You have to be a little patient.
4. Best plugins for SEO, On page optimization:
WordPress is a repository of plugins. We are talking about wordpress.org, not wordpress.com. If you want to know the difference between wordpress.org vs wordpress.com then read this article. There are many good plugins available for SEO in WordPress. Some of the notable ones are-
1. Yoast SEO
2. Rank Math
3. The SEO Framework
5. SEO Squirrly
While this is not our topic today, then let’s take a look at the best SEO plugin briefly.
Yoast SEO plugins are the lord of all SEO plugins. No other SEO plugin has so many features like this. It is usually updated every two weeks. This is a freemium plugin. Here are the main reasons why you should use this plugin:
Yoast SEO awesome Features: –
- Yoast SEO awesome Features: –
1) Generate XML sitemap.
2) Create robot.txt
3) Submit website to all major search engines like Google, Yandex, Bing.
4) It provides Innovative Schema blocks for the WordPress block editor, so that your FAQ and how-to content can be shown directly in the search results. Plus, breadcrumbs block to guide your users.
5) Help to optimize your keywords on pages and posts.
6) Helps to understand how your post or page will look on mobile and desktop in Google search results.
7) It detects whether previously used keywords or duplicate content is being used.
8) Its checks your consecutive sentence, paragraph length, sentence length, passive voice, and others some issues that make your content very helpful to your readers for understanding.
9) It supports 19 languages.
10) Premium version of the plugin provides more attractive features.
This plugin has over 25000 good reviews and 5 million users. Even the article I am writing uses Yoast SEO.
This plugin has over 25000+ good reviews and 5M+ users. Even the article I am writing uses Yoast SEO.
5. How to do on-page optimization?
We know that, everything that is done inside a page or website for SEO, called on-page SEO or on-page optimization. Technical SEO is also done inside the website. But there is a nice explanation of Neil Patel. As explained by Neil Patel, technical SEO refers to any SEO work that is done aside from the content itself. Meanwhile, On-Page SEO means all the things that you can do on your website/content, while off-page SEO naturally means everything that is beyond it”.
Usually, we use the Yoast SEO plugin for on-page SEO. Its analysis is sufficient for on-page optimization. Let’s take a look below:
Keyword Research: Research and find out a good keyword that has much search volume, low all-in title results, and low competition. Choose a long tail keyword that is specific. But try to keep it between 5(five) characters.
Keyphrase in URL: Keep your keyphrase in your URL. Because search engine crawler discovers at first your URL.
Keep your Keyphrase in title: Keep your Keyphrase in your title of content or website title. Search engine robot read the title after discovers the URL, that called H1 tag. Because, it is visible first in your contents HTML file. But be careful, not to make your title too long or too short. That means it will be within a certain limit.
Meta description: A reader or search engine crawler will read the meta description after reading the title. So, it is important. Here will be a brief description of what the content is about. But keep it into a certain limit like title. Its will be better between 110-141 character.
One keyword Only for One article: You can use lots of synonyms of your keyphrase but do not use the same keyword never with more than one article.
Use an Image: Use an attractive image that is focused on your content. Optimize the image by the Alt tag of the keyword you researched. You can use more than one image as your wish. So, use the image Alt tag of those by your keyword. But remember, do not over-optimize never.
Make an internal link: You need to make an internal link with your others article or important page. Try to link it with a page or post that’s indexed already. Follow silo structure always of your website.
Make an outbound link: Always have one or more outbound links according to the requirements of updated search engines crawler. However, make the outbound link that are consistent with the content of your writing.
Keyphrase in slug: Use your keyphrase in slug.
“If you include keyword in your slug, then you can target specific terms and, while a reader might not understand the implication, a search engine will include that keyword in your ranking results.”
Text Length: If you want to one page optimize well, then write an article at least 300 words. But if your article is unique and good quality and if it’s bigger, its possibility to rank faster in search result. Better idea is, analyze your competitor article and try to write more and good from them.
Keyphrase density: If you write minimum 300-word article, then keep your keyword at least 02 time into the article. If the article is large, then you need to increase the density of your keywords as needed.
Keyword in first paragraph: Keep your keyword in the first paragraph and into the first 100 words.
Use keyword in H2 and H3 Subheading: Keep your keyword or its synonym in your H2 and H3 subheading. This will make it easier for search engines to understand what your article is about.
So far, we have come to understand the importance of on-page SEO or optimization for our website. So we have to pay enough attention to it. We hope that after reading this article you can easily do on-page SEO.
If you have more information, ask us a question here.
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